Radical Broadheads



Radical Archery

Radical Archery

Company Founder, Bryan Fry, left the archery industry in 1994. And while he excelled in is his return to the sport fishing industry he kept an eye out for needs within the fast paced changes being made within archery in the late 90’s. Bows were getting shorter and arrows were shooting faster. Advancements in bow and arrow technologies were growing faster than the accessories could match. He noticed that the lowly little peep sight was being ignored by the industry and the old products just were not holding up or properly fitting this new breed of bow and the tortures’ they had to endure.

In 2001 Fry began researching modern polymers and tubing construction. After finding materials that promised superior durability and performance he started the process of testing different designs in hopes of engineering a product for today’s shorter, faster bows.  The testing proved successful and local shooter response was promising. In 2004 Bryan Fry enlisted the help of his brother Darren Fry to form the company RAD, Inc. (Radical Archery Designs, Inc.). The industry responded and the two brothers had an instant success! Not only did this new company address the growing needs of the modern compound bow, it also addressed the needs of retailers with a modern packaging presentation and competitive price.

Tru-aligner Radical ArcheryRadical ArcheryToday RAD Peeps are available almost everywhere archery goods are sold. Their reputation for durability and clear apertures is only exceeded by their string friendly, burr free, construction. RAD now offers peep sights for every bowhunter from youth shooters, novice shooters to seasoned veterans. There are wheel peeps for finger shooters, self aligning peeps with UVR rot resistant tubing, angle mounted aluminum peep sights in a multitude of colors, and the flagship Tru-Aligner that piggy backs onto the angled aluminum peep adding alignment security to the perfect round aperture of the industry leading Super-Deuce 38.